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Mark Zuckerberg, CEO of Meta Platforms (META), has consistently steered his company toward the intersection of technology and human connection. In discussing Meta’s artificial intelligence (AI) ambitions, he gave some unique insights into where he thinks AI is heading in general, as well as where he plans to steer the $1.75 trillion tech giant.
"On the consumer side, we’re very focused on personal AI. Right more than kind of productivity. So, you know, what is that? It's going to be probably more conversational, probably index a little bit more towards voice, be more personalized,” Zuckerberg said in a recent interview. He continued, “I think people are going to want a system that gets to know them well and that kind of understands them in the way their feed algorithms do and honestly that they don't have to ramp up from scratch because it's already connected to some of that stuff.”
While smartphones would probably be the ideal way to integrate AI into a user’s life, Zuckerberg is pursuing a different approach entirely: Glasses. It doesn’t seem like the tech mogul believes smartphones are going away, but rather that glasses will be the next frontier of wearable technology. Smartphones are likely too competitive, and Meta would be vastly too late to the game. Even giants like Alphabet (GOOG) (GOOGL) and Microsoft (MSFT) are still struggling to break into the smartphone market, despite investing billions of dollars and dedicating years of work. Instead, Meta is by far the leader in the wearable glasses space, and can carve out a niche for itself while it looks to break into the hardware industry and find some real-life use cases for its AI ventures.
Zuckerberg laid out his vision for the future, saying: “As you walk through the world, and you have your glasses, glasses are kind of the perfect form factor for AI, because you let an AI see what you see and hear what you hear and talk to you throughout the day, it should all just kind of get to know you. And it shouldn't be like every time you do a query, you're just starting from scratch and you need to provide it all of the details."
This philosophy is rooted in Zuckerberg’s long-standing emphasis on user-centric design and his belief in technology’s ability to enhance daily life. Under his leadership, Meta has evolved from a social networking platform into a technology conglomerate at the forefront of AI, virtual reality, and wearable devices.
Meta’s recent product launches reflect this commitment. The company introduced its first standalone Meta AI app in 2025, designed to be a natural, conversational assistant built on Meta’s Llama 4 large language model (LLM). The app is engineered for voice-first interactions, aiming to make AI easy to talk to and highly attuned to individual needs. Users are encouraged to share personal information, enabling the assistant to deliver tailored responses and maintain context across conversations. This approach leverages Meta’s decades of expertise in personalization, honed through its social media platforms, and integrates seamlessly with user data from across the Meta ecosystem.
Zuckerberg’s focus on AI-powered smart glasses further underscores his vision. Meta’s collaboration with Ray-Ban has produced wearable devices that allow users to interact with AI throughout the day, using cameras and microphones to see and hear as the user does. Zuckerberg predicts that affordable, display-less AI glasses could become a mass-market product, with hundreds of millions of users adopting the technology in the coming years. The goal is to create a system that understands users as deeply as Meta’s feed algorithms, providing context-aware assistance without requiring users to repeat themselves or start from scratch with each interaction.
Meta’s AI strategy also extends to business applications, with AI-driven advertising tools that automate creative production and audience targeting. This end-to-end approach aims to make Meta indispensable to advertisers while reducing complexity and cost.
Zuckerberg’s authority in this space is reinforced by Meta’s global reach — over 3 billion people use its products daily — and its ability to integrate AI across messaging, social media, and hardware platforms. As AI becomes increasingly central to both consumer and business experiences, Zuckerberg’s vision of a deeply personal, always-present assistant positions Meta at the forefront of the next wave of technological transformation.
