For the past couple of months, Meta has been stealing staff from other big AI companies and has spoken at length about plans for the life-changing AI they are working on. But their latest project, known as Vibes, isn’t exactly what we had in mind.
Vibes is a new take on apps like TikTok or the original Vine. It allows you to create and share videos, exploring what other content creators are making as well. Where Vibes stands out is that every single video is made with AI.
Using a new tab on the Meta AI app, Vibes lets you create and share AI videos. Like other video-sharing sites, your feed will become more personalized over time. You can even ‘remix’ other people’s videos, building on their original idea.
How does Vibes work?
Posting on Threads, Meta’s chief AI office Alexander Wang, shared “For this early version, we’ve partnered with Midjourney and Black Forest Labs while we continue developing our own models behind the scenes.”
Midjourney is known for putting more of your own personalization into images, curating an AI style that better fits your own interests.
Once you’ve prompted your video, you can add new visuals, layer in music, or adjust the style to match your own specific taste.
Midjourney has, in the past, faced criticism for the way it has trained its image models. Disney and Universal sued Midjourney in June of this year for copyright infringement, and early in its history, Midjourney faced legal issues from artists who accused it of stealing work.
Why launch Vibes?
Meta has struggled to match the same level of success seen by OpenAI, Google or Anthropic in the AI world.
In June, the company went out of its way to restructure its AI efforts and focus on the development of this technology, forming a department known as ‘Meta’s Superintelligence Labs’.
At this time, the company took talent from some of the biggest AI companies, including OpenAI. It also brought on Alexandr Wang, ex CEO of popular AI company Scale, to run the AI division.
It’s not immediately clear how popular something like Vibes will be. Midjourney has tried a similar project, offering a library of AI creations and a sense of community. Meta is certainly going in a different direction from its biggest competitors with a big swing here. But will it take off? Only time will tell.
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