An Arizona State University student got hit on during her first week of school. She awkwardly gave the man her Instagram and ghosted once he messaged her. Then, her friends started messaging her that she ended up on a “Rizzler” platform.
In a video with over 2 million views, Carly Stern (@carlyleveirr) explained how she got caught up in a pick-up artist’s content. This was despite not being interested in him. Many users agreed with Stern that the pick-up artist recording and posting her without her knowing was strange. However, others blamed her for the encounter.
But, it appears that ASU has a “rizzler” problem that borders on objectifying female students. Make sure that you watch out, or you’ll end up on camera!
What’s Rizzler TV?
Pick-up artists aren’t a new concept, but platforms like TikTok have changed the game for these social media accounts.
British GQ identified the trend in 2021, referring to a new era of “shysters” who have superficial hacks for approaching women. These artists often tap into men’s deeper insecurities. They offer a one-size-fits-all solution to attract women by blindly approaching them in public spaces with hooks, lines, and random anecdotes.
Stern identified the man who hit on her as Dailyrizzlertv (@Thedailyriz). He claims to “help men have more social skills and boost their confidence.” He walks around Arizona State University and other areas in Phoenix, “rizzing” up women and asking them for their contact information.
His videos follow a similar format: He approaches a girl or group of girls with a “hook.” He’ll talk in French or ask a provoking question to get their attention. He then moves into asking for their contact information after some small talk. Other videos focus on “rejection therapy:” approaching women with the intention of getting rejected, a popular trend on TikTok in 2025.
The Rizzler TV–objectifying and unethical
Dailyrizzlertv‘s videos also describe the women using somewhat objectifying language, often based on ethnicity and body size. He’ll describe women as “snowbunnies” or “thick latinas.” Some, if not most, of these videos border on racist stereotypes and tropes.
In one video, he approached a student and referred to her as “Suni Lee’s little sister.” Commenters later identified the woman as Kylee Pierson, a student at Arizona State University. While the video wasn’t particularly popular and didn’t generate many views, some commenters focused on Pierson’s race. They called her “little Wasian,” an incredibly concerning quip. That’s because the commenter’s use of “little” infantilizes her, while the reference to her mixed-race status exoticizes it as a desirable trait, even though it had no relevance to the pick-up line. Pierson was simply walking on campus that day and didn’t necessarily ask to get “picked up.”
Racial otherness: A concerning issue with dating culture
In general, frequently emphasizing a woman’s race centers the discussion on her “otherness,” and that racial characteristic being desirable. It’s especially egregious when it is irrelevant to the content he produces or how he speaks to the women in his videos.
The “spicy Latina” stereotype has roots dating back to Manifest Destiny and marginalization. It reduces Latin women to sexualized, exoticized figures associated with food and “spiciness” rather than recognizing them as individuals.
“A spicy Latina must be loud, bombastic, and seductive (insert sexy Latin accent here). She must also be hot-blooded, quick-tempered, and passionate. Think Gloria from Modern Family, or Gabrielle from Desperate Housewives, or Eva Mendes in…well, everything,” said Katherine Garcia in a blog post on Everyday feminism.
Similarly, the term “snowbunny,” used for white women, exoticizes whiteness. It objectifies these women based on physical and sexual appeal.
Both terms are rooted in racialized beauty standards. They contribute to the fetishization of race rather than acknowledging the person as an individual.
Meta AI Glasses: A concern for Arizona State University
It also doesn’t appear that many of the women he speaks with are aware he’s recording them for content. He uses Meta AI glasses to capture footage, a device that other users have called “dangerous” due to their capacity to record near-anonomyously. The only sign that someone could be recording with them is a small LED light inside the camera.
This trend is particularly concerning at Arizona State University, especially since women in these videos are often labeled “easy” solely because they attend the college. It’s a label that doesn’t recognize anything about these women—their majors, what work they’re doing or their goals.
@carlyleveirr Meta I hate u
♬ original sound – carly
Commenters call Stern ‘easy’
Many commenters reacted negatively to Stern’s post, saying she was “easy.” Some commenters even posted screenshots of Livie Rose Henderson, a TikToker who became famous as the “DoorDash SA girl.” She posted her experience with indecent exposure on TikTok. DoorDash subsequently removed her from their platform after breaking their guidelines and exposing a customer’s personal property.
By posting a photo of Henderson, commenters hinted at the idea that Stern was “victim-signaling,” or crying wolf after the fact.
Others came to her aid, saying, “How is giving someone your insta ‘easy’ it’s like the least personal social media possible?”
Another commenter wrote, “Yall are hating on her for being too scared to reject a guy? Yet y’all would still be hating on her if she rejected him.”
Stern said she did not want to date the man, referring to him as “chopped” in her video. But even if she did, she did have a right to make a TikTok expressing frustration at getting posted all over his social media.
The Mary Sue has reached out to Stern via TikTok and Meta via email for comment. Dailyrizzlertv was not available for comment.
Update Oct. 28, 2025:
In an email interview, Stern wrote, “…I find that being recorded without your consent, despite being in public, [is] an invasion of privacy, and I feel like it [could] lead to desocialization as people will be less inclined to be kind to others in public.”
She added that she didn’t take the personally and that she doesn’t believe she did anything wrong, saying, “It is clear to me that [those videos] come from a place of insecurity, [although it does concern me for] those potentially not as grounded or secure as me, as I can very obviously see how the comments could get to you, and I’m certainly not the only one whose comment section looks that way.”
When asked about how the video’s play out for women, she wrote, “Considering the climate for women currently, we often have to worry we could be put in harm’s way for rejecting a man’s advances, so most women’s response, even when disinterested[,] tends to be to diffuse the situation in an impersonal way[,] such as giving out an Instagram and not continuing contact.”
She finished her comment by stating, “Overall, I believe [expletive] people will always exist, but that does not excuse actions. I believe recording such interactions without consent is a moral and ethical wrong, [but] many people do not live their lives in a moral way.”
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