“It’s the way a very real woman would do her hair,” said Guido, Redken’s creative director, at the SS16 catwalk shows. Of course, the pretend women can learn. For this season’s mussed up-do (varieties included windswept twists, ratted braids, unravelling buns and ponytail flips) just add products for texture and grip. To replicate the looks at Lanvin and Ferretti, dress with a pretty bow or clip.
Get the look
Redken Wind Blown £13, redken.co.uk
Velvet hair bow £5, asos.com
Kérastase Spray a Porter £21, kerastase.co.uk
KMS Hair Play Messing Crème £17, lookfantastic.com
Gold bobby pins £5 for six, claires.co.uk
Davines Volume Powder £20.50, liberty.co.uk
Tigi Bed Head Finishing Spray £10.15, feelunique.com
Label.m Texturising Spray £13.50, labelm.com
Oval hair clip £3.99, hm.com
Pureology Fullfyl Densifying Spray £17.25, lookfantastic.com