At this point, highlighting mistakes in Sky Sports' coverage of Scottish football is akin to sharing a video with the caption '(Insert American talk show host) DESTROYS Trump'.
Ultimately they'll continue to get away with the mistakes because they're too rich and powerful to suffer the consequences. Say what you like about Trump, but he at least knows Scott McKenna's name.
The broadcaster may have added to their bulging catalogue of errors in recent days, but none of those gaffes had major consequences.
Not like, say, heading into a vital Champions League qualifier without a recognised striker.
Here's how the last seven days played out on Scottish Football Twitter.
MONDAY
It was an unusually slow start to the week. A cynic would suggest that this would lead to people trying to create stories out of nothing.
TUESDAY
Technically, all three parts of that headline are correct. Rangers tried to sign Messi on loan in 2004, Messi does want to leave Barcelona and Alfredo Morelos' future is uncertain.
If people want to suggest I've implied anything misleading by putting those three facts together in a headline that's on them.
It might not necessarily have been the most accurate Scottish football report of the day, but you can't outdo Sky Sports on that front.
WEDNESDAY
Celtic faced Ferencvaros in the Champions League, and things were going badly off the pitch.
Not as bad, however, as they were going on it.
Ferencvaros proved strangely resistant to Scott Brown's 'Shout a lot and make faces' approach.
THURSDAY
Celtic tried to move on from their disastrous defeat with some shiny distractions.
Not all of them were successful.
At least one fan was offering a practical solution.
The club did offer an apology, but not necessarily the one fans wanted.
There was, however, some refreshing frankness from Neil Lennon.
One of Lennon's former players, meanwhile, was clearly focused on his new role.
FRIDAY
With the dust settling, the Celtic fans who include at least 26 emojis in every tweet could forget about irrelevant competitions like the Champions League and focus on calling Neil Lennon a hero again if his team beat the team sitting 12th in the 12-team Scottish Premiership.
"The badge on the front will always be bigger than the name on the back"
"Because we want to" - SPFL explaining their next decision that negatively affects Hearts.
SATURDAY
Oxford University/AstraZeneca/Robby McCrorie
One more bit of Sky Sports Sky Sportsing? Why not.
