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Liverpool Echo
Liverpool Echo
National
Olivia Williams

Merseyside town once the home of Jammie Dodgers and Wagon Wheels

A Wirral town was once home to the well-loved Jammie Dodgers and Wagon Wheels.

Back in 1952 Cadbury Bros Ltd began building a factory in Moreton in the hopes of regenerating Merseyside after the Second World War, as the region suffered the greatest level of enemy bombing outside London and dire unemployment levels.

After the war, Cadbury's expansion was restricted for a number of reasons including sweet rationing and controls over industrial construction in the Midlands.

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Cadbury's had its own architect called C J Wilkinson, who designed the factory and entrance on Pasture Road alongside J M Murtagh and J C Holt.

Sir Geoffrey Jellicoe designed the landscape and the water feature.

In 1954, the factory and surroundings were completed and it was officially opened on September 17 by Mrs Lawrence Cadbury.

But in 1986, the factory was taken over by Burton's, which refined chocolate for Cadbury's on site, as well as manufacturing its own brands such as favourites Wagon Wheels and Jammie Dodgers.

However, it was sadly not to last, with the factory closing its doors in 2011 and it was reported at the time that there was 342 job losses.

But, the water feature designed for Cadbury’s was listed at Grade II by the Department for Digital, Culture, Media & Sport on the advice of Historic England back in 2020.

A modern interpretation of an 18th century ha-ha, the watercourse had a functional and aesthetic role, designed to act as a physical barrier, as well as a decorative feature for employees and visitors to enjoy.

The factory buildings lay vacant for more than a decade before they were demolished to make way for a new development Jellicoe Gardens- half by Bellway Homes and half by Ashberry Homes.

The site will be filled with 259 properties and will consist of homes ranging from two-bed semis to four-bed detached, 233 of the homes will be for private sale, with the rest set to be 'affordable'.

Bellway said it will contribute almost £350,000 to the local community - for new football pitches, roads and improvements to the nearby Moreton train station.

Homes are due to go on sale this summer and the overall completion is scheduled for 2025.

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