When Netflix dropped KPop Demon Hunters earlier this year, it was billed as a fizzy animated romp about a band of glitter-clad idols slaying supernatural nasties between tour stops.
What no one quite foresaw was the cultural eruption it would trigger among school-age audiences.
Within a fortnight, playgrounds were echoing with its relentlessly catchy soundtrack, choreography tutorials were racking up millions of views on TikTok, and parents were finding themselves humming along in the supermarket aisles.
The series follows a KPop girl group who balance their lives as global music idols with a secret mission to hunt down and defeat demons. But it’s the music that has lodged itself most deeply in the collective consciousness. Production teams in Seoul have perfected the art of crafting choruses engineered to repeat in small heads, and as countless childless millennials will attest, in ours too.
Even if you have never so much as glanced at the show, you have almost certainly heard it, whether belting out of a colleague’s eight-year-old during a video call or piped from a neighbour’s garden.
Parents sit through episode after episode not simply because their children insist, but because they have been sucked in themselves. Entire families now know the dance moves – celebs too, with Novak Djokovic celebrating a recent win with a Demon Hunter dance.
For those of us without children, the phenomenon is inescapable. We overhear the jingles in parks, we dodge racks of pastel-plastered merchandise in high street shops, and we field baffled questions about which “idol-demon” is our favourite.
Whether you’re an adult superfan or catering to the obsessions of your little ones, I’ve hunted for the merch, so you can stick to demons.
Shop the edit below.
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KPop Demon Hunters Funko Pop
The Funko Pop treatment is a true badge of cultural saturation, and the Demon Hunters are now officially inducted. Collectors are already circling, but this is one piece of merch that kids and parents alike will want lined up on the bookshelf. Available for pre-order now at HMV, expect them to vanish fast.
Buy now £12.99, HMV
KPop Demon Hunters Colouring Book
For parents desperately seeking a moment’s peace, this is the holy grail. Packed with every glittery heroine and demon imaginable, the colouring book gives kids a way to live inside the show without the screen time.
Buy now £5.95, Amazon
Huntrix Hoodies Girls Vintage Y2k Pullover
If you’ve noticed a sudden wave of oversized hoodies at the school gate, this might be the culprit. Sold more than 200 times already, the Y2K-style pullover ticks every box: soft, baggy and absolutely TikTok-ready. Ideal for those who like their demon hunting on the comfier side.
Buy now £10.69, Amazon
LittleMunchkins23 KPop Demon Hunter Character Tumbler
Every fandom needs its statement drinkware, and this tumbler does the job with flair. Sturdy enough for school runs, sleepovers or the odd midnight dance rehearsal, it’s plastered with fan-favourite characters and ready to carry bubble tea, juice or water.
Buy now £18.00, Etsy
AnnaLi Gifts KPop Demon Hunter Huntrix & Saja Boys Embroidered Youth Sweathirt
Not all character merch screams neon plastic. This embroidered sweatshirt takes the subtler route, with stitched motifs that nod to Huntrix and the Saja Boys without going full costume. Cosy, durable and surprisingly stylish, it’s the kind of piece that sneaks into regular wardrobes rather than being left to languish in the dressing-up box.
Buy now £12.11, Etsy
BeDistinctiveUK Demon fighter party favour/ KPop inspired craft
Hosting a themed birthday? These pocket-friendly favours are the secret weapon. Part craft, part keepsake, they’ll keep a gaggle of mini demon hunters happily occupied long after the cake’s been cut. At just a couple of quid each, they’re a small detail that makes a big difference.
Buy now £2.50, Etsy
Netflix KPop Demon Hunters - Huntrix Huntr/X Rumi Bootleg Kids T Shirt
If you’re after the classic fan uniform, this bootleg-style tee has you covered. Featuring Huntrix and Rumi in bold print, it’s a must for playground allegiance and post-show dance routines alike.
Buy now £16.19, Debenhams
DPyi Demon Hunters Kpop Shirt
Affordable, cheerful and endlessly wearable, this shirt is a low-stakes entry point into the Demon Hunters craze. Perfect for kids who insist on showing their allegiance daily, or for grown-ups looking to get in on the fun without quite going full superfan.
Buy now £7.43, Etsy
Rebel Biscuit Society KPop Demon Hunters Biscuit Gift Set
Nothing says fandom quite like edible merch. This gift set turns the Demon Hunters into hand-iced biscuits that are almost too pretty to eat. Almost. Whether for birthdays, watch parties or sheer indulgence, it’s the sweet-toothed way to keep the series alive between episodes.
Buy now £24.95, NOTHS
