I had a flatmate at university who rocked up to the communal kitchen in a T-shirt with “Dead girls don’t say no” on its front. I realised many things that day, one of which was: a top with a slogan can be a risky strategy. There are plenty of ways to do the slogan look correctly.
Words to avoid include: “dirty”, “mad”, anything with an exclamation mark or a hint of fake old Americana about it. Puns are bad, too. As my old art teacher used to say, KISS (keep it simple stupid). Although, sadly, that wouldn’t itself work for a slogan top.
