Perhaps you're more familiar with drinking pink (thank God Whispering Angel season is back), but this summer you might also stop to consider the possibility of wearing your rosé too.
Global fashion platform Lyst has noted that searches for 'pink menswear' have experienced an increase of 124 per cent since the start of May, which is in line with the hues on the runways.
After all, Dior Men, Louis Vuitton and Balmain all incorporated the colour into their spring/summer 2020 collections. From fuschia to flushed, the over-arching message was that pink was to be big for men this season.
You could also take your cues from the red carpet: this year's Grammy's celebration set the tone with Lil Nas X, Tyler, The Creator and Shawn Mendes all sporting various shades of the colour to the ceremony.
Feeling bold? Rock a fluorescent fuschia à la Louis Vuitton. Feeling shy? Weave some pink into your daily ensembles with blush-coloured socks. These are the pink menswear pieces to shop now.
Ralph Lauren Lightweight relaxed-fit linen shirt, £245, buy now
Topman Farah Tim Crew Long Sleeve Sweatshirt, £55, buy now
Russell Athletic Logo-patch organic-cotton jogging bottoms, £52.50, buy now
Billionaire Boys Club Pink Cotton T-shirt, £85, buy now
Polo Ralph Lauren Logo-embroidered crew socks, £9.80, buy now
Emma Willis Pink Patchwork Boxer Shorts, £50, buy now
Balenciaga Triple S Clear Sole leather and mesh trainers, £695, buy now
H&M Oversized pink sweater, £9.99, buy now
Stone Island Pink quilted nylon jacket, £625, buy now
