More than ever, people are turning to online shopping to snag their latest fashion buy - and in Europe, some spend hundreds more than most. According to new data from shopping search platform Lyst, one country sees discerning sartorialists spend as much as $900 on average when they shop.
Lyst revealed in its recent European Fashion Map that women in Monaco are the biggest spenders, purchasing an average of $900 worth of clothing through them per online shopping session. For comparison, the country with the lowest average order was Spain who rang in with a spend of $205 while women in the Czech Republic spent $304 and Italian women spent $226.
The data revealed that on average, women spent more than men when they shopped online for clothing - other than in Italy where men spent an average $307; nearly $100 more.
On the whole, women were also more likely to secretly shop online at work as most orders were placed at 5pm while men on average bought products after hours at 11pm.
Lyst’s data also broke down which designers and products were more popular across Europe, detailing which were most popular where.
The most popular European fashion brands
UK
Most popular brand: Gucci
Most searched product category: Bomber jackets
The most popular designer items were both footwear-related: Alexander McQueen’s Oversized Sneakers and Off-White c/a Virgil Abloh Vulcanized low-top sneakers.
Off-White Black Arrow Vulcanized Low Top Sneakers
£280 | Browns Fashion | Buy it now
Ireland
Most popular brand: Prada
Most searched product category: Straw hats
The most popular designer item was Amiri’s snake patch embroidered skinny jeans.
France
Most popular brand: Nike
Most searched product category: Sunglasses
Balenciaga’s chunky Triple-S sneakers continued to reign supreme here as well as Gucci’s Donald Duck sweater.
Balenciaga Triple S Logo-Embroidered Sneakers
£650 | NET-A-PORTER | Buy it now
Germany
Most popular brand: Balenciaga
Most searched product category: Long dress
Chloe’s Roy Mini leather bucket bag and Gucci’s Paramount denim jacket were popular choices.
Chloe Midnight Blue Roy Mini Leather Bucket Bag
£1,357 | Farfetch | Buy it now
Italy
Most popular brand: Off-White
Most searched product category: Belt Bag (for men and women)
Off-White dominated the popular products with their Mini Industrial belt and Vulc High Top trainers stealing the show.
Off-White Mini Industrial Belt
£125 | Harrods | Buy it now
Russia
Most popular brand: Dolce & Gabbana
Most searched product category: Boots
Vetements was well loved in Russia, with two of the most popular products being their Black Oversized Raincoat and Genetically Modified Pump shoes from their Reebok collaboration.
Vetements Copyright Raincoat
£260 | Harrods | Buy it now
For a full breakdown for the shopping habits of other European countries, you can find out more from Lyst's report here.
