Fans of pork pies who have since embraced a plant-based diet rejoice - Britain's leading firm has come up with a way to make a "Porkless Pork Pie".
Pork Farms, makers of classic pork pies and Melton Mowbray style pies since 1931, is now selling its new creation in Asda - using pea protein instead of pork.
As well as the pork-replacement pea protein, the Porkless Pork Pie features the classic hot water crust pastry and seasoning.
Pork Farms brand manager Mike Holton said: "Our innovation chefs have developed this recipe to emulate one of the nation’s favourite snacks and we are delighted to be providing an alternative to flexitarian customers, while also expanding our product range to appeal to vegan shoppers who are looking for more choice, who can now enjoy a pork pie with the same textures and flavours as our traditional snack."
Pork Farms Porkless Pork Pie costs £1.65 for 2x65g pies, and is available alongside their traditional recipes at Adsa from this week on.
Mike added: “When it comes to plant-based food, consumers shouldn’t have to sacrifice great taste.
"We know how much the British public love pork pies and pea protein’s texture is paired perfectly with delicious flavours to give it an authentic taste.”
Asda has been leading the charge over the past few weeks to appeal to shoppers with dietary or lifestlye food requirements.
It first introduced a new section in all its supermarkets devoting two bays entirely to plant-based products.
After that, it slashed the price of 62 "free from" products by as much as 78% each to ensure people with allergies didn't need to pay more for essentials.
Asda senior buying manager Rebecca Long said: "With more people than ever buying Free From foods, we’re pleased we can help make these more affordable by lowering our prices, matching the prices of selected lines gram for gram against the non Free From equivalent.
“We believe there should be no reason for our customers to pay more for food if they have an intolerance and want to ensure our customers can get everything they need under one roof, regardless of dietary requirements or lifestyle choice.”
