When it came to the birth of their first child, Meghan Markle and Prince Harry ripped up the royal rulebook to do things their own way, only doing what they felt comfortable with.
This included scrapping the traditional photos on the hospital steps started by Princess Diana and continued by Princess Kate, in favour of a smaller photocall at Windsor Castle.
However one thing that did follow royal tradition was waiting several days to reveal their son's name - Archie Mountbatten-Windsor.
They shared the news on Instagram alongside a stunning black and white photo of the newest royal meeting the Queen and Prince Philip. The beautiful photo, taken by Chris Allerton, was shared around the world in seconds and will become an important part of history.
The caption read: "The Duke and Duchess of Sussex are pleased to announce they have named their first born child: Archie Harrison Mountbatten-Windsor.
"This afternoon Their Royal Highnesses introduced Her Majesty The Queen to her eighth great-grandchild at Windsor Castle. The Duke of Edinburgh and The Duchess' mother were also present for this special occasion."
While it's pretty obvious why the couple picked this moment, with the Queen, Prince Philip and Meghan's mum Doria Ragland all smiling proudly at little Archie, a photography expert claims there may be clever reason for this particular shot.
It's not the first time the couple shared a black and white photo with the Duke and Duchess including one in sets from both their engagement and wedding photoshoots. Their first Christmas card photo was also black and white.
Glenn Gratton told Mail Online that Meghan may want to distance herself from all the high contrast, filtered photos which always fill everyone's Instagram feeds.
He said: "Meghan's very image conscious, she wants to make an impression. She would have put a lot of thought into the photos yesterday.
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"It's the first picture of the baby and that's going to be Googled for years and she wants to make sure it's right. She would have thought it all through, long and hard.
"It is very complimentary on skin tones - take someone who is red-headed, or pale skinned - it is flattering for them. It just looks beautiful. It's very forgiving."
Speaking a few days after welcoming baby Archie, Meghan said: "It's magic, it's pretty amazing. I have the two best guys in the world so I'm really happy."
As her husband held their son, Meghan, wearing a white sleeveless wrap dress, added: "He has the sweetest temperament, he's really calm."
As they both laughed, Harry said: "I don't know who he gets that from."
