Prince Harry and Meghan Markle have reportedly been banned from using the 'Sussex Royal' brand by the Queen.
Since the Duke and Duchess of Sussex's announcement last month that they were "stepping down" as senior royals, many have speculated what that could actually mean for the couple.
It has now been reported that the monarch and her palace aids have said the word 'royal' must be removed from the couple's branding. after their decision to scale down their royal duties.
The pair launched their 'Sussex Royal' website and social channels in an effort to register the term as a trademark across the world.
The Mirror reports their plan is now said to be in tatters after the Queen refused to let them use the 'royal' badge as a result of what people are calling 'Megxit'.
Harry and Meghan tried to register the Sussex Royal brand on a range of items, including stationary, books, clothing and more.
The couple now face the daunting prospect of having to come up with a new brand, the Daily Mail reports.
The newspaper understands that the 'fine detail' of the 're-brand' is still being worked out.
The couple have agreed to avoid using the 'Sussex Royal' name in their new commercial ventures, it is claimed.
Harry and Meghan started using the brand after breaking away from Kensington Palace and the Duke and Duchess of Cambridge.
The Duke and Duchess of Sussex's Instagram page recently surpassed William and Kate's Kensington Palace account, with 11.2million people liking the Sussex Royal page.
Harry and Meghan are pursuing 'financial independence' after their decision to step back from royal duties.
