Royal insiders have claimed that Meghan Markle and Prince Harry will soon no longer be able to use the Sussex Royal brand.
Following their decision to step back from the Royal Family, it is believed the Queen and senior officials have told the couple the term "royal" is inconsistent with their branding.
The Daily Express reports that Meghan and Harry have spent thousands of pounds trademarking the name and were planning to use it for a new charitable organisation.
The brand 'SussexRoyal' is also used on their Instagram page and website.
A royal source told the Daily Express that discussions are still ongoing regarding the use of the term "royal".
They said: “As the Duke and Duchess of Sussex are stepping back as senior members of the Royal Family and will work towards financial independence, use of the word ‘Royal’, in this context, needed to be reviewed.
“As part of the process to transition the Duke and Duchess of Sussex into their new chapter, planning has been well underway around the launch of their new non-profit organisation. Details will be shared in due course.”
A source also told the Mail Online the news will be a setback for Meghan and Harry who "invested everything" into the brand.
They said: "In many ways this is inevitable given their decision to step down, but it must surely come as a blow to the couple as they have invested everything into the Sussex Royal brand. The Queen would have had little choice, however.
"The Sussexes' original plan – of being half-in, half-out working royals – was never going to work. Obviously, as the Queen has made clear, they are still much-loved members of her family.
"But if they aren't carrying out official duties and are now seeking other commercial opportunities, they simply cannot be allowed to market themselves as royals."
Earlier this year, Buckingham Palace said in a statement that the pair would no longer use their HRH titles from the Spring.
The statement, released on January 18, read: "The Duke and Duchess of Sussex are grateful to Her Majesty and the Royal Family for their ongoing support as they embark on the next chapter of their lives.
"As agreed in this new arrangement, they understand that they are required to step back from Royal duties, including official military appointments. They will no longer receive public funds for Royal duties.
"With The Queen’s blessing, the Sussexes will continue to maintain their private patronages and associations. While they can no longer formally represent The Queen, the Sussexes have made clear that everything they do will continue to uphold the values of Her Majesty.
"The Sussexes will not use their HRH titles as they are no longer working members of the Royal Family.
"The Duke and Duchess of Sussex have shared their wish to repay Sovereign Grant expenditure for the refurbishment of Frogmore Cottage, which will remain their UK family home.
"Buckingham Palace does not comment on the details of security arrangements. There are well established independent processes to determine the need for publicly-funded security.
"This new model will take effect in the Spring of 2020."
