It's not unusual for companies to use social media influencers to promote their products.
But it's probably the first time guinea pigs have been used. However, these aren't just any guinea pigs, they're Nottingham's very own Instagram stars PansyTed.pig.
Get ready for cuteness overload as the two of them, Albert and Hubert, are made VIPs by Marks & Spencer.
The furry friends, who have more than 20k followers, are celebrating the high street store's launch of Little Shop 2 - miniature versions of the shop's best selling foods for children to collect and keep.
Albert and Hubert, who feature in an M&S Insta post, together with a super-cute hedgehog, hamsters and a dog, are pictured with a rare golden Colin the caterpillar.
An M&S spokeswoman said: "Albert and his friends were selected as a Little Shop VIP or a ‘Top Little Shop Keepers’ by M&S. They were among the first to get their paws on this year’s Little Shop collectables before anybody else could get them."
Albert and Hubert live with Dilbert, Clementine, Bessie and Nellie, who delight fans with their adorable Instagram posts.
But unlike most influencers they're actually quite shy and declined to comment when approached by Nottinghamshire Live.
Shoppers get a free collectable with every £20 spent on food.
