Triumph has revealed the latest bike to roll off its global production lines.
The Trident 660 is being marketed as an affordable, middleweight roadster, joining a Triumph line-up that includes the Street Triple RS, Speed Triple RS, and Moto2 race engine programme.
The 660cc bike, which weighs less than 200kg, will go on sale for £7,195 with Triumph saying it will have an "unbeatable" cost of ownership
It will be in Triumph dealerships in late-January.
The British bike builder, which developed the new model at its Hinckley headquarters in Leicestershire, said the new range comes with “class-leading technology”, including switchable traction control, a colour liquid-crystal display, “My Triumph” connectivity system, LED lighting and ABS.
Although the business has moved mass production out of the UK, with the Trident made in Thailand, it said the new model has an “original British design” which comes in a “pure, minimalistic form” and Triumph’s design DNA.
The bike has a 6-speed, ergonomic set-up which Triumph says is designed to suit both experienced and new riders and comes in four colour schemes – silver ice and diablo red; matt jet black and matt silver ice; crystal white; and sapphire black.
The original three-cylinder Trident came out in 1968.
Unveiling the new model, Triumph chief product officer Steve Sargent said: “What we wanted with the new Trident 660 was to give the riders in this really exciting middleweight roadster world all of the things they want from their bike, with a genuine set of real advantages that set a new benchmark for choice.
“From the competitive price, to the triple power and performance, plus the benefits of class-leading handling and technology, we believe the Trident 660 is a real milestone in the category, and introduces the Triumph brand and the advantages of a triple engine to a whole new generation of riders across the world.”
The 117-year-old motorcycle manufacture has been based in Hinckley for the past three decades after the name was rescued by Leicestershire-based housing developer John Bloor.
Today it builds around 60,000 bikes a year, which include the new Tiger 900, high performance Street Triple 765RS, Scrambler 1200 and the Triumph Bonneville family.
The business employs around 1,800 people worldwide and has operations in the UK, North America, France, Germany, Spain, Italy, Japan, Scandinavia, Benelux, Brazil, India, China and Thailand as well as a network of independent distributors.
Triumph has manufacturing facilities in Hinckley and Thailand plus parts assembly facilities in Brazil and India.
