- A British clubber, Jack Kay from Newcastle, gained viral fame on TikTok after being dubbed the "Ibiza Final Boss" for his distinctive appearance and dancing at the venue Zero Six West.
- A video showcasing Kay's blunt bowl haircut, sunglasses, and gold chain amassed over 18 million views, leading to his image being widely used in memes and further viral clips.
- Major brands including Currys, Greggs, and Booking.com capitalised on his popularity, with Booking.com offering him an extended stay in Ibiza.
- Kay, 26, has embraced his newfound celebrity, establishing his own social media accounts and expressing his surprise as "just a normal person from Newcastle."
- He has reportedly signed with talent agency Neon Management, which plans for him to go on tour, further leveraging his viral status.
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