A Co Fermanagh native has racked up millions of views on his YouTube channel providing news and videos about life in Ibiza.
Dwayne Nolan, 32, moved to the Spanish island 12 years ago and fell in love with life there, initially setting up a Twitter account which tweeted news about the big DJs performing there.
Enniskillen man Dwayne said he first went on a holiday to the island when he was 18 and just knew he had to go back.
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“I left school at 18 and school probably wasn’t really for me,” Dwayne told Belfast Live.
“I didn’t have much going for me at the time and I booked a lads holiday to Ibiza and just fell in love with meeting new people.
“So I insisted I had to go back again the next year, and from that I started to work out here in a bar and doing a bit of PR work.
“Gradually I got to know everyone around here and social media became a thing. I set up a Twitter account called Ibiza Club News and that started to gain a bit of momentum.
“All of the big DJs started following it and it just became the source of news in Ibiza because nobody else was really doing it.
“Instagram became a thing then and moved into Facebook pages and started working with a few bigger brands.
“I then started the YouTube channel, and this was always my passion as I was obsessed with watching other people around the world making their own vlogs.
“We’ve just passed three million views and we have reached tens of millions across all channels.”
The former St Joseph’s pupil says he now regularly gets recognised by people in public on the Spanish island, but he only actually started uploading videos to his channel Dwayne Muffin during the pandemic.
Dwayne says: “It’s been a weird journey but one which has been really enjoyable. I’ve started to realise how big the channel is now when you are being asked for pictures when you are walking around the street.
“At no point in my life did I ever think I would be doing this, but it’s something I always thought was missing
“The only reason I started making the vlogs was when Covid came into play and I had nothing else to do.
“I was able to find a niche then because there were just thousands of people looking to know what was happening with Ibiza, as they didn’t know if they were able to travel there or not.
“It started to get tens of thousands of views and it got people subscribing because people knew they had someone in Ibiza who knew what was actually happening.”
The Enniskillen man adds that life moves at a little bit of a slower pace now than what it first did when he arrived.
“I used to be big into the club side of things when I first came but that doesn’t really appeal to me as much any more," he said.
“Now it’s the ability to get up in the morning and go for a hike and be outside and have a coffee, or go exploring a cave.
“I’m standing here now in a pair of shorts and T shirt in January so that is always a nice plus, and I like the freedom you have here where everyone respects everybody.”
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