‘When you’re in a forest, you feel calm, and part of that is because you’re surrounded by wood in its most untreated form. That sense of safety is what I want my projects to evoke,’ says our Next in Design 2025 Winner, Anna Møller, founder of Anna Møller.Design. For this reason, she likes to use materials in their rawest possible forms – wood, jute, weaving. ‘Anything that comes from a new interpretation of a long-forgotten or ancient craft, with a tactility like what you find in a forest.’
After some early career roles at studios like David Collins, Anna started working for herself in 2020. She’s still a one-woman operation but says collaboration is the key to her success. ‘People come to me for friendship and trust, and because they want to enjoy the process,’ Anna says. ‘I know that interior design is a luxury, but it doesn’t always feel that way when you’re dealing with issues on-site. I make sure my clients find the process fun by involving them in all the enjoyable parts, like choosing colors and materials, and shielding them from the rest.’
Her project in Earl’s Court is a more polished version of her own, more raw aesthetic. ‘The clients had twin sons, and I understood they needed help to make everything look as clean as possible,’ she says. Anna currently divides her time between London and Surrey.
4 Design Rules with Anna Møller. Design
1. Prioritize Cozy Lighting
It’s always a good idea to choose dimmable lights that are warm white, but I would also recommend adding table lamps and wall lights – low-level lighting that works beautifully for entertaining or a romantic evening. Don’t be afraid to place table lamps in unexpected spots, like on a shelf or in the middle of a room on a coffee table. And remember, there are plenty of rechargeable options available now.
2. Choose Craftsmanship Over AI
It’s become very easy for people to create cohesive interior design schemes at home using AI, but many of them have started to feel quite generic. I think the best way to stay unique is to source pieces from craftspeople, whether locally or from farther afield. These items come with a story and a personal connection. It might be a dining table, a chair, or a cabinet front. Crafted pieces bring meaning and character into a space – something AI can’t replace.
3. Add Character, Not Clutter
To achieve a ‘traditional meets modern’ style, focus on adding thoughtful detail. Consider wall paneling, beading, or even a beautifully detailed cornice. My top tip is to keep the color consistent, or at least tonal. This helps the space feel calm rather than overly busy or fussy.
4. Hire an Interior Designer
If you’re feeling overwhelmed by decisions or simply don’t have the time, hiring an interior designer can make a big difference. I strongly believe in recognizing what a luxury this service is, and how important it is to build a genuine relationship. It should feel like a real treat. My role is to make the entire process enjoyable from start to finish. While it’s my job, I understand that hiring a designer is something people often save up for. You should feel confident that I’ll do everything I can to take the pressure off you and handle the details.
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