Course overview
When dealing with the media, getting the message right can be a challenge – and getting it wrong can be disastrous. This course teaches the basics of working with the media, be it radio, television or the press, by explaining how the media works and how individuals can cope with its demands. By exploring the fundamentals of media communication, you’ll find that you’re always in control – clear, credible and confident.
Course content
The essentials
- General advice of dos and don’ts when dealing with the media
- Examples of good practice – and bad
Press
- News reporting versus comment and analysis
- Understanding how the press gathers and chooses the stories it runs
- Making sure the audience hears what you say
- Identifying sources and opportunities for coverage – social media and the internet, trade, regional, local and national press
- How interviews happen –keeping control of the message and putting across your side of the argument
Radio
- How to present information on the radio
- How to keep attention
- Techniques to maximise radio’s impact and minimise its dangers
- Creating pictures with words
- Honing metaphors to illustrate complex points and underline important issues
Television
- The techniques that make successful spokespeople
- How to make sure your side of the story is told – indentifying your objectives and key messages
- How to bring an interview back on track and turn a negative into a positive
- Television as an intimate medium - body language and eye contact
- How to stay positive when things aren’t going well
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
