I rarely read John Naughton's Observer column without learning something. And yesterday's, "The new iPhone shows it's foolish to write off Apple", was another example.
When Apple's chief executive, Tim Cook, introduced the new iPhones (5c and 5s) earlier this month plus the new mobile operating system (iOS 7), I largely accepted what Naughton calls the prevailing "media narrative".
In other words, Apple without Steve Jobs, had "lost its mojo". The new phones weren't up to much and the new operating system was little more than a upgraded revision of the old one.
I was accepting of the media's tale of a company that had finally reached the buffers. Oddly, I thought this despite having noted the vast improvement to my use of my iPhone 4 after downloading the iOS 7 system.
I didn't understand why and, having read Naughton's column, I now grasp it. He does more than explain the technical details, however. He points to the history of scepticism that has greeted Apple's past innovations, concluding: "Those who think that Apple has peaked ought to think again."
I see from many of the 400-plus online commenters that plenty of people disagree with him, registering complaints about the new system.
So far, that's not my experience. But I recall that every Apple initiative leads to initial complaints, which turn out to be teething problems that get solved soon afterwards. They are then forgotten as, of course, is the negative media coverage.
