Last year’s cancellation saddened many music lovers when Coachella announced their vault of the festivity due to the epidemic and panic around California State. This year we possibly substantiate some of the coolest spring and summer styles around. Festival fashion kick starts with the finest crop tops, tassels and cutoffs as far as the eyes could see, along with unexpected treasures like neon ombré hair, leather fanny packs, and geometric prints. Neon carnival of music is back while fashion brands getting on with it and so are the festival gatherings this weekend in Coachella valley. April is getting lit for two weekends, 15th to 17th and 22nd to 24th after nearly two years of hiatus due to the Covid-19. Coachella is the most popular and glorious festival produced by Goldenvoice, they have been the best so far with organising everything with the required precautionary measures. Festival, at last, dropped all Covid related restrictions for this year announcing that there would be “no vaccination, testing, or mask mandatory by regional guidelines.
(A file photo from Coachella music festival)
Kicking off Thursday night In Indio, this year's festivity has been held in hotels in palm springs and luxe estates near the grounds for guests to have their fun. Gen-Z fashion brand Cider and London Alley Entertainment are getting set to host parties and performances. While many brands have fluctuated their Melrose Avenue showrooms into festival-ready services offering denim customization, IV drips, tooth gems and spray tanning with neon hair colours before heading to the desert. Brands like PrettyLittleThing, Levis, Hugo Boss and revolve are going all out to explore this year at the festivals shopping area. Coachella is known for its eclectic style to dominant fashion.
(A file photo from Coachella music festival)
The Festival revealed Kanye West dropping out as headliner, and The Swedish House Mafia taking over the main slot and adding to mark the second Coachella headlining spot for The Weekend who topped the bill in the early years of the festival lineup. Billie Eilish and Harry Styles also headlining. Along with big names in the music world many influencers also trying to get their best post geared up for this year. “We wore what” blogger and Entrepreneur Danielle Bernstein posted saying “ After 8 years festival frolicking and a two-year hiatus, I’m ready to let loose and dance my way through the desert this weekend” with adding throwback pictures. While Meta merges with Rolling Stone on “ Creator House” activation at Coachella to coincide showcasing a range of tools, recourses to all the guests.
This year's fashion wave of dopamine boost will surely appear promising at the Coachella carnival and beyond. Saturday night will be all set outside the neon-fest by two groups one side H.wood Group’s Bootsy Bellows party with Revolve will be welcoming all the guests while on the other side Tao Group’s night two of “Desert Nights” will be kicking off the vibe. Fashion activation is in full swing with The Boutique, a shoppable area on festival grounds. Other parties will be filling up the gap between the two weekends by Burberry and Alexander Wang trying to make the most of this high-profile festival to showcase their event in L.A.
