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The Independent UK
The Independent UK
National
Rachel Dobkin

Meal kit giant slammed after misleading customers

  • HelloFresh, the world's largest meal kit delivery company, has been ordered to pay $7.5 million in penalties.
  • The penalty follows a lawsuit in Santa Clara County, California, which alleged HelloFresh misled customers into auto-renewing subscriptions and made them difficult to cancel.
  • Los Angeles County District Attorney Nathan Hochman emphasised that all companies must adhere to California's consumer protection laws, vowing aggressive enforcement against unfair subscription practices.
  • Of the total settlement, $1 million will be distributed to eligible California consumers, with the remaining funds allocated to prosecuting agencies.
  • HelloFresh, which accounts for 75 per cent of the US meal kit delivery market, denied any wrongdoing but stated it cooperated fully with California District Attorneys to resolve the matter amicably.

IN FULL

HelloFresh ordered to pay $7.5 million in penalties for making subscriptions difficult to cancel

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