McVitie's are to sell a new twist on the Jaffa Cake next week in the form of a doughnut.
The latest variation of the 94-year-old British classic - a Jonut - is a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating.
The biscuit bosses say their new creation is sure to 'spark further conversation' as the biscuit or cake debate continues.
It follows Jaffa Cake bars and mini rolls as well as flavour variations of pineapple, cherry and passion fruit alongside the original orange.
The Jonut will be available at Tesco from May 16 and other retailers from the end of June in boxes of four with a recommended retail price of £1.99 or in individually wrapped single packs for 60p.
In 1927, McVitie & Price introduced the Jaffa Cake, named after Jaffa oranges, containing a simple combination of sugar and tangerine oil to form the sealed layer of jam in the middle.
McVitie’s successfully argued in 1991 that the treat, regularly voted among Britain’s favourite biscuits, are in fact cakes and therefore exempt from VAT.
A tribunal determined that certain characteristics of the Jaffa Cake were cake-like, including the ingredients and texture, but it was also the size and shape of a biscuit, packaged and sold alongside biscuits and presented to be eaten with the fingers and not, as might be expected of a cake, eaten with a fork.
McVitie’s brand director, Emma Stowers, said: “We love hearing debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation.
“We’re excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat.”
