- McVitie's has issued a warning to London's Peek Freans Museum, also known as the UK's top biscuit museum, regarding its classification of Jaffa Cakes.
- The museum had recently unveiled an exhibition dedicated to McVitie's Jaffa Cakes, which the company deemed a misclassification.
- McVitie's firmly maintains that Jaffa Cakes are cakes, not biscuits, despite often being found in the biscuit aisle of supermarkets.
- In a letter to the museum, McVitie's explained that cakes harden when stale, while biscuits go soft, proving Jaffa Cakes are indeed cakes.
- The Jaffa Cake exhibition has been temporarily removed, and the museum's curator is hoping to reach an agreement with McVitie's for a long-term solution.
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