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Wales Online
Wales Online
Entertainment
James Rodger & Megan Nisbet

McVitie's digestive biscuit announcement shocks tea fans

McVitie's has shocked fans with the launch of three new flavours.

The brand's signature digestive biscuit is perfect for dunking, so any new announcements, tea fans are all ears.

The new flavours are Classic Caramel Bliss, Heavenly Chocolate Hazelnut and Luscious Blood Orange, with the latter causing some surprise among fans.

Twitter users reckon Blood Orange biscuits sound particularly questionable, with green-faced emojis used to signify a queasy feeling, reports Birmingham Live.

McVitie's three new flavours (McVitie's)

However, the new packs are branded the company's "finest biscuits to date" in a company announcement today.

Brand director Emma Stowers told trade journal The Grocer it was "aiming high" with the range.

She said they were designed to give tea drinkers and biscuit dunkers "even more incentive to trade up at the same time as making them affordable enough to enjoy on a regular basis, whilst still feeling premium."

The 250g packs are set to be sold across Asda stores on July 12 with a nationwide rollout in August.

The launch of the products comes as McVitie's launches a “Very Important Biscuits, Very Hard To Describe” social media campaign.

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