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Simon Duke

McDonald's to introduce cucumber sticks to Happy Meals in shock move

There's a shock new addition to McDonald's Happy Meals in the form of cucumber sticks!

Yes really! A healthier alternative to fries, cucumber sticks join carrot sticks and fruit bags as an option for Happy Meals at Golden Arches restaurants nationwide from Wednesday, May 15 and follow in the footsteps of McDonald's first vegetarian Happy Meal.

The summer swap comes after new research reveals cucumber is one of the easiest ways to up children’s fruit and veg intake, with almost half of parents naming the popular salad ingredient as a go-to when it comes to achieving their kids’ five a day.

Cucumber sticks were voted among children’s favourite 3 healthy snacks, alongside carrot sticks and cherry tomatoes, with 24% of parents naming cucumber sticks as the easiest to give their children.

Marie Emery, Head of Family Marketing at McDonald’s UK & Ireland explains  “We are always working on ways to improve our Happy Meal® and the introduction of cucumber sticks is an exciting step in this journey.

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"It can be tricky to get kids to enjoy their recommended fruit and vegetable intake but customers told us cucumber is a popular choice for families. More than a third of children already eat it between 2 and 3 times a week, so we’re delighted to be able to offer it as part of our Happy Meal.

"We’ll continue to listen to our customers and give them choices that work for their families.”

As well as offering healthier alternatives to fries, McDonald’s UK & Ireland has also reduced the salt in a typical Happy Meal® by 47% and reduced the saturated fat in its cooking oils by 83%.

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By offering water and organic milk as part of a Happy Meal®, now less than a quarter are sold with a sugary fizzy drink.
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