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The Guardian - US
The Guardian - US
Business
Jana Kasperkevic

McDonald's mozzarella sticks fall flat as snack is served … without mozzarella

McDonald's 2015 resultsepa05125246 (FILE) A file picture dated 18 October 2013 shows a McDonald's fast food restaurant sign in New York City, New York, USA. McDonald's Corporation on 25 January 2016 announced results for the 4th quarter and year ended 31 December 2015, saying global comparable sales increased 5 per cent in 4th quarter, while global comparable sales increased 1.5 per cent. EPA/JUSTIN LANE
Where is my cheese? Photograph: Justin Lane/EPA

McDonald’s mozzarella sticks are the company’s latest unhappy meal. Since being introduced earlier this month, customers have been tweeting photos of their mozzarella sticks ... without mozzarella.

The news comes just days after McDonald’s reported a second quarter of higher sales following two years of decline.

According to McDonald’s website, the mozzarella sticks are “made with 100% real and melty mozzarella cheese breaded with a golden crust based in wheat flour that includes onion, garlic and a pinch of salt”. They are supposed to be served with marinara sauce.

McDonald’s has yet to respond to a request for comment about the missing ingredient.

McDonald’s first announced that it would serve mozzarella sticks in November. The option to get three mozzarella sticks for $1 was to be added to menus at 14,000 US restaurants come 2016. Like its all-day breakfast menu, the new addition was designed to win back customers that the chain has lost in recent years.

Starting 4 January, the mozzarella sticks were also part of the two-for-$2 deal, which allows customer to mix and match mozzarella sticks, small french fries, McChicken or McDouble. The promotion is scheduled to go on until 8 February. Mozzarella sticks – with cheese or without – are to remain on the menu indefinitely.

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