When it comes to treats, it's fair to say that kids love a McDonald's Happy Meal.
And now the fast-food chain has announced changes that mean they can educate themselves while tucking into a burger or fish fingers, as it is adding book token to its Happy Meals.
The move comes ahead of World Book Day, which this year falls on Tuesday 5 March.
World Book Day was originally started as 'a mission to give every child and young person a book of their own', and now McDonald's wants to be part of it.
McDonald's participation means that kids will be able to get themselves a free book as well as a toy, drink and meal for £2.99.
Each token can be swapped for one of this year's World Book Day books, or can be used to get £1 off a range of books in shops and supermarkets across the UK.
Speaking about the initiative, World Book Day chief executive, Cassie Chadderton, said: "We are thrilled to announce that World Book Day is working with McDonald’s to encourage even more families to share stories together."
She continued: "This partnership will help World Book Day to encourage all children to discover the joy of books and reading for pleasure."
McDonald’s chief marketing officer, Gareth Helm, said: "We hope the distribution of World Book Day tokens on our Happy Meal boxes will encourage even more families to Share a Story and celebrate the magic of reading together."
He added: "We are incredibly proud of our Happy Readers scheme, with over 90 million books given away to families across the UK and Ireland since 2013.
"Our partnership with World Book Day is yet another way in which we are making it easier for families to enjoy reading together."
