McDonald’s Ireland to launch new vegetarian and vegan friendly burger – the McPlant after three years of research

By Amy Donohoe

McDonald’s Ireland to launch new vegetarian and vegan friendly burger after three years of research.

The long-awaited McPlant will be in the franchise's restaurants in January 2022, so those looking for a meat-free alternative only have to be patient four more months.

The McPlant has been has been co-developed with Beyond Meat, who produce some of the tastiest vegan meat substitutes on the market.

It is said to deliver the same great taste experience you would expect from a McDonald’s burger, while allowing customers to have a plant-based menu option.

The McPlant features a vegan sesame bun, mustard, ketchup, vegan sauce, fresh onion, pickles, lettuce, tomato and vegan cheese.

Michelle Graham-Clare, Chief Marketing Officer at McDonald’s UK and Ireland, said: “We’re so pleased to be finally launching McPlant in the UK and Ireland.

“As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.

“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone.

“Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”

The McPlant (McDonald's)

Ireland will be the latest market to introduce the McPlant plant-based burger since McDonald’s officially unveiled its global McPlant platform in 2020.

Based on feedback and expectations from local customers, the Irish version of the McPlant is fully accredited as vegan by the Vegetarian Society to ensure it meets the highest vegan standards.

It is also cooked separately from other McDonald's burgers and sandwiches using dedicated utensils.

Sign up to the Dublin Live Newsletter to stay up to date with all the latest Dublin news.


What is inkl?

Important stories

See news based on value, not advertising potential. Get the latest news from around the world.

Trusted newsrooms

We bring you reliable news from the world’s most experienced journalists in the most trusted newsrooms.

Ad-free reading

Read without interruptions, distractions or intrusions of privacy.