CHICAGO _ McDonald's executives on Wednesday unveiled an ambitious plan to win back lost customers by offering mobile and kiosk ordering, expanding delivery options and continuing to improve the quality of its food.
The world's largest burger chain told analysts at an event in Chicago that it is accelerating the remodeling of its restaurants to feature the "Experience of the Future," a digitally forward dining model that includes kiosk ordering and Bluetooth-enabled table service.
McDonald's, headquartered is suburban Chicago, said it expects to remodel about 650 of its restaurants this year, bringing the total number of U.S. restaurants with these capabilities to 2,400. It has more than 14,000 restaurants in the U.S in total.
McDonald's also is focusing on developing a mobile order and payment system, something that's already widespread in the restaurant industry. By the end of this year, that feature is expected to be fully rolled out in the U.S. and at about 20,000 McDonald's restaurants around the globe.
Additionally, McDonald's aims to capture rapid growth in delivery by expanding around the world. It's running a delivery test through UberEats in Florida and is also testing curbside check-in.
McDonald's plans to release first-quarter earnings results April 25.
Starting in 2019, the company plans to grow sales across its operation by 3 to 5 percent, and report earnings per share growth in the high single digits.
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