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The Guardian - UK
The Guardian - UK
Business
Rupert Neate

McDonald's: a brief history in 15 facts

McDonald's Chicken McNuggets.
McDonald’s Chicken McNuggets. Photograph: Mark Duncan/AP
  • The first McDonald’s restaurant was run by brothers Dick and Mac McDonald in San Bernardino, California. In 1954 Ray Kroc visited the restaurant and was so impressed by their efficiency of their operation that he pitched his vision of creating McDonald’s restaurants across the US.
  • By 1958 McDonald’s had sold 100m hamburgers.
  • Kroc once said of his four business goals: “If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I’d probably be able to bridge the Atlantic Ocean with them.”
  • 69 million customers are served every day
  • There are now 36,258 McDonald’s restaurants in 119 countries, of which 29,544 are franchised
  • Some 350 McDonald’s restaurants have been closed down so far this year - mostly in the US and China
  • 32% of revenue comes from the US
  • 40% of revenue comes from Europe - mostly from the UK, France, Russia and Germany
  • 23% of revenue comes from Asia/Pacific, Middle East and Africa
  • US sales slipped by 2.1% to $27.4bn (£17bn) in 2014
  • The number of customer visits declined more than 4% in the US last year
  • McDonald’s has 420,000 employees
  • More than 80,000 people have graduated from McDonald’s “Hamburger Universty” training centre on the outskirts of Chicago
  • Previous McDonald’s CEO Don Thompson was paid $9m last year
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