McCain's pick of Palin sexist?

So says Ann Friedman of the American Prospect. She writes, "Palin's addition to the ticket takes Republican faux-feminism to a whole new level".

Palin's addition to the ticket takes Republican faux-feminism to a whole new level. As Adam Serwer pointed out on TAPPED, this is in fact a condescending move by the GOP. It plays to the assumption that disaffected Hillary Clinton supporters did not care about her politics -- only her gender. In picking Palin, Republicans are lending credence to the sexist assumption that women voters are too stupid to investigate or care about the issues, and merely want to vote for someone who looks like them. As Serwer noted, it's akin to choosing Alan Keyes in an attempt to compete with Obama for votes from black Americans.

Friedman criticises what she sees as McCain and the GOP's insensitivity to gender:

It's clear that Republicans believe that what made Hillary Clinton such a good candidate was her gender, not her political experience or positions on the issues. And McCain's decision to pick Palin shows he took this message to heart and chose to add her to the ticket primarily because of her gender. In so doing, McCain has turned the idea of the first woman in the White House from a true moment of change to an empty pander.