A new online platform for connecting people in the creative industries has been launched by high-end London estate agent Becky Fatemi and TV presenter Maya Jama.
The platform, called BlackBook, is aimed at sectors such as fashion, film, journalism and music to help creatives connect and find talent. Nearly 2,000 people have joined so far and created their own profiles.
Fatemi, who initially self funded the development of the app, said: “Too many brilliant creatives are overlooked because they don’t have the right connections. I’ve also seen too many creatives go uncredited for their talent and work. Often, those who are the most creative struggle the most with self-promotion.
“BlackBook was built to change that. It’s about giving power back to the people who are actually creating culture.”
Jama, best known for hosting Love Island, invested after discovering a photographer whose profile appeared on the app. The second investor was a well known DJ.
Jama said: “It’s the kind of platform we all wish we had when we were trying to break into the creative world. Back then, if you didn’t have the right connections, you were almost invisible. I’m really proud to be involved in something that’s genuinely going to shift the culture and give creatives — especially those from underrepresented backgrounds — a real chance to be seen, heard and paid for what they do best.”
BlackBook vets every submission and clearly labels human‐created content.
Fatemi said: “We’re entering a new era where creative work is at risk of being commoditised. BlackBook is here to remind the world that creativity is human. And it deserves to be protected, respected and paid. BlackBook is more than a platform — it’s a new way forward for creative careers. It’s a professional network that’s visual, supportive and built for connection, not comparison.”
She is best known for founding the luxury estate agency Rokstone after starting her property career at Foxtons. She is currently executive partner at Sotheby’s International Realty UK.
She also set up the charity Shadow to Shine, which places young Londoners with brands such as Vogue BP, Sky,, Galliard Homes, and the London Stock Exchange.
