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Benzinga
Benzinga
Business
Shivani Kumaresan

Mattel' Barbie Inks Partnership With Balmain For Ready-to-Wear Collection, NFTs

  • Mattel Inc’s (NASDAQ:MAT) Barbie brand has partnered with French luxury fashion label Balmain to launch a new global ready-to-wear fashion and accessories collection.
  • Barbie and Balmain are dropping three one-of-a-kinds NFTs of distinctive Barbie and Ken avatars. 
  • The Barbie x Balmain NFTs will be available exclusively through Mattel Creations via an online auction hosted on mintNFT.
  • Price Action: MAT shares closed higher by 0.18% at $22.27 on Wednesday.
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