This year's Matalan x Alder Hey campaign has officially dropped, meaning shoppers can get a good look at this year's colourful pyjamas that are going on sale.
It marks the high-street fashion chain's ninth partnership with the Liverpool based children's charity and it includes a range of PJ's for the whole family - and there's even a set for your pet.
The collaboration regularly proves incredibly popular with families across the country - especially in the build up to the festive period. Celebrities such as Alesha Dixon, Mark Wright and Denise Van Outen have also supported the campaign in previous years.
Featuring a bold and eye-catching rainbow stripe design on sleeves and bottoms, families can pick up unisex PJ's for adults, children, infants and even pets.
All proceeds from the Matalan x Alder Hey 2022 campaign will be donated towards Alder Hey Children’s Hospital Charity to continue supporting their Surgical Neonatal Appeal, reports The Liverpool Echo.
Children across the UK were given the opportunity to help design and inspire the 2022 pyjama set, with the winner being seven year-old Maiya Ariss-Johnson, from Bootle. Her uplifting design also features Alder Hey mascot ‘Oli The Elephant'.
Some of the 2022 charity ambassadors for the campaign include four-month-old Frankie and family, five-month-old Niamh and family and Charlie, aged two, and family, who have all been treated and cared for by the amazing clinicians and staff at Alder Hey. The overall theme of togetherness and coming #TogetherForAlderHey is a key factor behind all the Matalan X Alder Hey campaigns.
Fiona Ashcroft, CEO of Alder Hey Children’s Charity, said: “The annual Matalan and Alder Hey pyjama campaign has become a fixture in people’s diaries and we are sure to see a massive demand again this year with the brilliant rainbow striped design. Our amazing Matalan family have always supported the work staff at Alder Hey do and their continued support of the Surgical Neonatal Appeal this year will help make a huge difference in keeping families together when they need it most.”
The Surgical Neonatal Appeal is in support of the new state-of-the-art Surgical Intensive Care Unit (NICU), which is being built on the site of Alder Hey. In partnership with Liverpool Women’s Hospital, the facility has been designed with technology and enhancements in mind, giving babies and families the best environment in which to thrive, all of which is helped by charitable support.
The new unit will be the first of its kind in the UK to provide Family Integrated Care and will provide a safer service for babies, reducing the number of transfers of newborns between both hospitals by 50%, and allowing neonatal babies to receive the treatment and expert care needed with their families close by. The unit will offer 22 neonatal cots and 18 individual family rooms where parents stay alongside their newborns 24 hours a day.
Jason Hargreaves, from Matalan, said: “Alder Hey is such a special place, and I am so proud that Matalan, and our customers, can support this fantastic charity by raising vital funds, through our annual campaign. Every year I look forward to seeing the new pyjama design, and this year’s no different! I can’t wait to see families across the country wearing their colourful stripes in support of Alder Hey, so from me, a big thank you to everyone who gets involved and takes part.”
You can buy the collection in store or online from today at Matalan.
Matalan x Alder Hey 2022 pyjama prices:
- Adult PJs ( XS - XXXL) - £12.50
- Children’s PJs (Age 2-3 up to age 12-13) - £8.50
- Baby Grow (newborn to 18-23 months) - £5.50
- Pet Outfit (S/M/L) - £5.50
- Mug - £2.50
You can buy the collection in store or online from today at Matalan.
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