The “Tiger Effect” delivered for CBS Sports in a big way during its Saturday afternoon telecast of the Masters.
As the four-time champion Woods surged his way up the leaderboard, viewers flocked to their TV sets to watch the CBS coverage.
CBS Sports’ third-round coverage of the Masters this year earned an average 6.0 rating and 15 share in overnight household metered markets, according to Nielsen.
MASTERS: Final leaderboard | Sunday’s photos
It was the highest-rated Saturday golf telecast on any network since the third round of the 2015 Masters, which grabbed a 6.5/16 on CBS. The rating Saturday was up five percent from the same round in 2018.
The numbers on Saturday peaked with a 7.0/16 rating/share from 6-6:15 p.m. ET.
Here are the top five rated markets:
- Greenville-Spartanburg-Asheville: 10.8/20
- West Palm Beach, Fla: 10.6/22
- Ft. Myers, Fla: 10.3/20
- Minneapolis: 10.2/26
- Nashville: 9.5/17
