In 2016 Conservative MP Michael Gove said: “People in this country have had enough of experts” - but we couldn’t find him more wrong. The media landscape is in desperate need of more experts, from as many diverse backgrounds and fields as possible, but often those with the most knowledge feel the least entitled to speak.
Rather than pretending your fear of facing a camera doesn’t exist, in this interactive and hands-on masterclass with Rachel Shabi, you will directly address that fear, equipping and empowering you to take on the TV interview format and use it to communicate your message with confidence and ease.
Over a day, and through role plays and theory, Rachel will break down the current broadcast media environment, looking at the factors that hinder a successful media communication. You will cover a range of broadcast skills and techniques, including framing your interviews, building confidence and presence, developing and amplifying your key messages, and dealing with hostile questions.
Whether you have experience in front of a camera or not, this practical masterclass is for anyone with a desire to improve their communication skills, and who ultimately wants to leave equipped with the ability to communicate their wealth of knowledge to a wider audience, with the confidence it deserves.
Course content
Broadcast media: types of interview and what to know about each one
Prepping, from the moment you say yes, to the seconds before the interview takes place
Knowing your audience
Introduction to messaging
What makes broadcast interviews good?
How to communicate key messages and control the framing
Dealing with a hostile environment and questions you don’t want
Body language, tone, style and rapport with your audience
Tutor profile
Rachel Shabi is an award-winning political journalist, author and broadcaster, who has reported extensively on the Israeli-Palestinian conflict. She was a Jerusalem-based Guardian correspondent for five years, and has covered the wider Middle East region - from the war between Lebanon and Israel in 2006, the Gaza war of 2008, and the uprisings in Egypt and Tunisia. As well as writing regularly for the Guardian, she contributes to a variety of international publications, including The New York Times, the Times, the Independent, Al Jazeera English, BuzzFeed, the New Statesman and the Nation. Rachel is a regular commentator across broadcast media, including BBC News, CNN, Sky News and Al Jazeera English. She regularly contributes to news debates, papers reviews and on programmes such as the Andrew Marr Show, BBC Newsnight, Dateline London, Daily Politics and CNN Talk. She is also a media and communications consultant, working with clients including international NGOs, thinktanks and academics to develop and enhance media and presentation skills.
Details
Date: Wednesday 17 July 2019
Times: Full-day course, 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 plus £7.80 booking fee
Event capacity: 18
Complimentary lunch and refreshments included.
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Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
