CHANDIGARH: Innovation Mission Punjab, a private-public partnership that aims to act as a catalyst for local start-up communities in Punjab, organized a virtual masterclass on Brand Campaign 101.
Abhinav Kumar, former country marketing manager for Trivago and current Marketing Vice-President, Paytm conducted the masterclass. He talked about crafting actionable strategies to fast-track one’s start-up’s growth.
The masterclass guided the entrepreneurs on how to boost the sales of their products or services, increase engagement, how to measure campaign efficiency, introduced them to various creative tactics such as persuasive storytelling, practical application for their business, and how to apply them in their business models.
