The Masked Singer viewers think they've cracked the case with Fawn on the ITV series.
Fans are now convinced it is Natalie Appleton who is performing as the character, after they sang Madonna's Into The Groove.
The vocals along with the new set of clues led to viewers believing it was the All Saints singer, with hints including jam and marmalade, a bowling pin and winning a series of trophies.
Previous clues included liking five sugars in their hot drink, not being a baby, being a boffin and being "grown up".
Taking to Twitter, fans shared their new theories, guessing all hints pointed to it being Natalie.
One viewer commented: "Fawn is 100% Natalie Appleton. Clue to down under - she done I’m A Celeb. Marmalade, All Saints covered Lady Marmalade and the trophy’s reference the Brit and MTV Awards."
Another fan said: "NATALIE APPLETON!! Marmalade = All Saints did Lady Marmalade!"
A third viewer wrote: "Is fawn on #MaskedSingerUK Natalie Appleton? Sounds like her and the marmalade reference."
Meanwhile, a fourth fan guessed: "I’m sold that Fawn is Natalie Appleton #MaskedSingetUK"
It follows last week's show, that saw the panel reeling over the true identities of Cat and Mouse.
The duo were unmasked as celebrity couple and singers Martin and Shirlie Kemp, and none of the panel correctly guessed the result.
Martin confessed he was more nervous being under the mask, as he confessed: "I was more nervous. I could literally hear my heart in my ears," whilst Shirlie said it was harder to sing in the mask than out of one.
"It is just so off the wall. It’s so much harder to sing in the mask than you imagine it will be," she added.
The week before this, music legend Lulu was revealed to be Piece of Cake in a huge surprise, that the panel once again did not see coming.
On doing the show, Lulu revealed: "My grandchildren love this show, they love it! I love it too and that’s why I’m here. Because it’s such a fun show."
The first contestant on the series to be eliminated was Ghost, who turned out to be former footballer and presenter Chris Kamara.
Asked why he did the show, Chris said: "I did it for the grandkids. I want to see the surprise on their faces when they see me unmasked on the show. Not even my wife knows so it’s going to be a surprise for the whole family.
"I’m not the best at keeping secrets so I’m not sure what will shock them most, taking part in the show or keeping it a secret."
Chris said he found it particularly difficult wearing the costume - as it was quite "restrictive".
The Masked Singer airs Saturdays at 7pm on ITV1 and ITVX.