MediaGuardian’s top stories
Mary Berry to leave Bake Off – but Paul Hollywood agrees to stay
Sweet Mary Berry, the lost key ingredient in Bake Off’s baked Alaska
Alex Graham appointed as seventh chair of the Scott Trust
Google to invest $1m in YouTube Creators for Change
Publishers call on government to help over Google and Facebook
Colin Firth was told to dye hair for Pride and Prejudice as he was ‘too ginger’
The big story
And so now we know. Mary Berry and Paul Hollywood will be split asunder, the former sticking with the Beeb and following Mel and Sue out of the Bake Off tent, and the latter tagging along with the big-money deal to Channel 4.
Whatever the reasons for their different choices, the next big question will of course be who replaces the absent trio next to Hollywood. There are of course plenty of stars and probably even bakers who will be eager to step in.
Yet the fundamental thing Channel 4 will be worrying about is whether it’s the format or the people that made Bake Off a ratings winner. Recent evidence from Top Gear’s first stint without Clarkson and co does not bode well.
Best of the rest
I’m a Celebrity... spin-off show Extra Camp is to get former contestants Stacey Solomon and Vicky Pattison as presenters, says the Mail
Instagram says it has signed up half a million advertisers, reports the FT (£)
M&C Saatchi has seen a fall in revenue after client losses, according to Brand Republic (£)
Viacom has had its credit rating cut to just above junk by Moody’s, reports Variety
And finally...
Ever the canny marketers, PornHub has launched a scholarship to help women studying science and technology subjects. Some might call it a cynical attempt to mitigate the site’s seedy image, but on top of the introduction of audio descriptions for deaf people, it’s difficult to argue that they are doing some good.
