Martin Lewis has admitted to Lorraine Kelly that he was 'shaken' and on the verge of tears at being unable to help a single mum who contacted his Money Show desperate for answers on how she could afford to pay her energy bills.
An expected hike in the cost of living has made headlines over the past week, becoming a topic of discussion on the likes of Good Morning Britain, where Susanna Reid demanded answers from Grant Schapp s and the very real impact of it on families across the UK was felt during the latest episode of The Martin Lewis Money Show.
A woman who lost her partner due to Covid contacted money saving expert Martin and his team but, after no resolution could be reached, Martin became visibly emotional on screen and then took to Twitter after cameras stopped rolling to share how much it had affected him.
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He wrote: "I feel near tears after doing my show. I started doing what I do out of a passion for financial justice and providing solutions.
"To be unable to help a single mum who lost her partner to Covid afford her energy bills leaves me feeling impotent. I'm shaking."
Martin elaborated on how the episode made him feel during an appearance on Monday's Lorraine, when he told the famous host it felt like "a dawning realisation."
He explained: "Talking to that viewer and realising that after 20 odd years of doing this and the knowledge I've built up, that there was absolutely nothing left in my cupboard to be able to help her, but more so to be able to help millions of people more."
Predicting even more financial woe in the months to come, he added: "Come this April, if we do not see intervention from the Government or OFGEM there are millions of people who will be thrown into fuel poverty on the back of these changes that are coming; these astronomical, unaffordable changes to people's bills."
Going back to the caller that left him emotional, Martin then admitted: "During the show it just got a bit much! The break came at the right time and I pulled myself together for the second half, but I came home afterwards and I did really...it's just going to be very hard.
"I absolutely think political intervention is very much needed or we are walking into a catastrophe, where it is not an exaggeration to say that there will be people in the country forced to choose between heating and eating.
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