Martin Lewis is calling on cinemas to stop misleading customers when it comes to timings.
He took to Twitter on Sunday, October 6 to express his annoyance after visiting a cinema, reports Manchester Evening News.
The Money Saving Expert said: " "Went to cinema yest for 8:45pm showing, but it was 9:17 before the film actually started.
"CINEMAS we pay to see films! Fine show 5/10min of ads & trailers, but this inflation to 33mins isn't on. Either cut pre-screening times, or tell us actual start times too," before asking his followers to retweet if they agree.
His message attracted more than 55k retweets and 79k likes with lots of comments.
And it seems Martin isn't the only person to be frustrated by having to wait around for a film to start.
One person responded: "As a deaf person, it's annoying because when I go to see a captioned film (they are only shown at limited times/days) the trailers are not captioned so I have to sit there unable to follow.
"I usually turn up late, but like you say it would be helpful to know the film start time."
Another Twitter user offered an explanation for the long delay: "Actually Martin by law they are only 20 mins at a maximum. I've worked in the industry for years. The cinema in question must have started the run late."
And ITV newsreader Kylie Pentelow offered her own tip: "I find this so frustrating. I Google how long the film is, what time the cinema says it’s ending and work back - then you miss all the ads."
Another person among the responses was director Edgar Wright, the man behind Hot Fuzz, Shaun of the Dead, Ant-Man and Baby Driver.
He said: "Agree with this one hundred percent. In the UK the amount of commercials (less so trailers) before a movie is insane. 30 mins is way too long."
But what is the current advice from the cinemas themselves?
Cineworld's website advises that ads and trailer normally last between 20 to 30 minutes before the actual film begins.
Odeon, however, says ads and trailer lengths are typically 15 to 25 minutes but notes that this varies with each performance.
Vue also adds that customers should allow 20 minutes from the start time for ads and trailers.
For the latest news in and around Bristol, check back on Bristol Live's homepage.
