Holidaymakers looking to book their next escape may find today is the cheapest day to book with easyJet.
That's because the airline has just released its fares for next summer - starting with the lowest process first.
It said tickets will rise with demand - so the sooner you buy (before demand spikes), the bigger the saving could be.
And even Martin Lewis agrees.
"It's one of those mornings when easyJet releases its cheap flights," the consumer expert explained on Good Morning Britain.
"Today's are from the last day of March next year until the end of August. That's Easter and next summer's flights.
"Many will have already been released this morning and the price will start to shoot up.
"easyJet operates a demand pricing model - in other words it prices due to demand.
"This means that when demand goes up, prices will follow."
Martin went on to explain that last year one woman managed to get two return easyJet flights to Faro, Portugal for £300 by booking at 6am on the day. Three hours later, they'd risen to £650.
He added that while there's no guarantee of a huge saving, you do have a better chance if you book sooner rather than later.
"I'm not saying it's the cheapest, but if you know where you're going next summer, get online now and check the price.
"Prices are rising every minute."
easyJet, told Mirror Money the flights have now been put up for sale, and will continue to appear online throughout today.
It means thousands of flights across Europe are now on sale until 30 August 2020.
The next batch for 'late summer 2020' will then go on sale at the end of November this year.
Examples so far this morning include London Gatwick to Barcelona from £33.49 and Liverpool to Alicante from £33.49.
Neil Slaven, easyJet’s UK director, said: "We’re really pleased to be putting our flights for summer 2020 on sale today.
"Passengers can look forward to even more low fares to Europe’s best beach and city destinations.
"For those who are looking for inspiration on where to go on their break, our Inspire Me app available on our website helps travellers to find flights tailored to their budget and travel dates."
