Martin Lewis has issued a serious warning to Good Morning Britain viewers after scammers began using his face yet again, this time to target WASPI women with fake promises of compensation. The Money Saving Expert founder, who’s often named as the most trusted man in Britain when it comes to finance, appeared visibly frustrated as he explained how these online con artists are hijacking his image to lure people in.
“I mean, the frustration here is, I will try and explain to people what scams are, but the scammers use me,” Martin said on the show. “So we have to be careful when it’s me saving you from scams. Between me and Elon Musk, I think we are in 70% of scam adverts where they are trying to get people to steal their money”, reported the Express.
He made it clear that just because his face appears on something, that doesn’t make it real — in fact, it could be a red flag. “I’m not necessarily the person trying to save you if the scammers are using me and using a false endorsement,” he warned.
Susanna Reid chimed in, pointing out why these scams work so well. “It’s because you are regularly voted the most trusted face, you are a consumer champion… when you are associated with something financial, people go ‘well, if Martin says this is the case, it must be true.’”
And that’s exactly why it stings for Martin — people are being tricked into thinking he’s the one giving the advice. “It is desperately upsetting,” he said. “I spent my life trying to campaign to make people better with their finances and protect vulnerable people, and it is absolutely devastating.”
He explained that one of the latest scams doing the rounds involves WASPI women — those affected by changes to the state pension age — who are being shown fake online tools like a “Martin Lewis WASPI compensation calculator.” He made it absolutely clear: “Both completely fake and nothing to do with me.”
He stressed that any suggestion that there’s a government-backed compensation scheme is also false. “It does not exist,” he said. “It is not happening at the moment.” While the scams might not directly steal money upfront, Martin warned they’re just as dangerous — because they’re after your personal details, which can be used for more targeted fraud down the line.
So if you see Martin Lewis’s face pop up online promising big payouts, especially around WASPI, don’t click. It’s not him.
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