Martin Lewis has issued a warning to shoppers ahead of Black Friday.
Black Friday is coming but many retailers have already started slashing prices ahead of one of the most anticipated events for shoppers.
Although Black Friday originates from America as a sale day after Thanksgiving, it has now made its way over the pond with events going on for longer.
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Boots have already started selling their discounted products including beauty and electrics.
But financial guru Martin Lewis has urged shoppers to watch out for misleading discounts and check prices now.
The Mirror reported the previous research from Which? published last year showed 85% of Black Friday product prices aren’t the cheapest they’ve ever been.
In fact, just 1% of items were at their lowest ever price.
Writing on Twitter, Martin said: “Quick tip. Got anything you're planning to buy during Black Friday promotions?
“Go and do a price check now, so you have a benchmark to see if it is really cheaper when it is 'discounted'.”
Naturally, the best way to save money this Black Friday is to only purchase what you really need and plan what you're going to buy.
But if you do have a particular item in mind, here are some of the best ways to compare prices.
How to compare prices online
As Martin suggested, it’s a good idea to take note of prices now.
This means when Black Friday lands, you’ll be able to tell straight away if retailers have pumped up the prices.
There are also some websites you can use to give you a good idea of what you should be paying.
Price Spy tracks costs from thousands of different retailers, including Argos, Amazon, eBay and the supermarkets.
Idealo is another website that lets you compare prices, or CamelCamelCamel is recommended if you’re shopping on Amazon.
Or for just supermarkets, if you're looking at food deals, Trolley.co.uk is a useful tool.
Finally, you should also try Google Shopping - this lets users search for and compare prices across the web.
