Martin Lewis has issued a warning to anyone who receives scam emails or texts.
One common reaction, the Money Saving Expert founder has said, can actually make it more likely for you to be defrauded.
Scammers frequently put out scam emails, texts, adverts and websites featuring images of the finance guru, trying to use his name to con consumers out of their cash, the Mirror reports.
READ MORE: Martin Lewis 'shaking' and 'near tears' after single mum's call
Lewis has repeatedly told consumers not to trust these promotions, reminding them he never does adverts of any kind.
But now he has extra advice for consumers who get spam emails from scammers pretending to be him.
Many find them annoying, and want to click the option in the email to unsubscribe.
But Martin has said that is the worst thing you can do, as it alerts scammers that they are dealing with an active email account.
Twitter user Jake Coveney asked the MSE founder for his advice after getting a spam email.
Martin replied: "Especially DON'T CLICK UNSUBSCRIBE... that just lets the scammers know they've hit an active email address (same applies to scam texts, don't reply stop, it just tells them the number works)
"Forward these scam emails to report@phishing.gov.uk then delete."
In December the police fraud report system, Action Fraud, reported seeing 305 cases of phishing scams pretending to be Martin Lewis - in just one week.
A statement from the department said: “Action Fraud has received 305 reports about fake emails purporting to be from Martin Lewis.
“A significant uplift has been noted in the number of phishing emails related to Martin Lewis, a well-known financial advisor on social media.
“The email is entitled ‘Martin Lewis: we are in crisis. Follow the revolutionary way to survive financially.’
“The links in the emails lead to phishing websites that are designed to steal your personal and financial information.”
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
