POV: It’s the day after Boxing Day. You’re suffering from a three day hangover and the post-Christmas blues. You barely know what day of the week it is. The sight of a pig in a blanket gives you the shivers.
You open the cupboards in search of some Christmas chocolate. The box of Celebrations shimmers like an oasis in the desert. Salvation is so close, you can almost taste the Galaxy. You eagerly open it to find that the only thing left in the box is.. Bounty. You wonder if this could be some sort of sick joke. How low will your desperation take you? Not that low, you decide. You throw it out and curse whoever ate all the Maltesers.
A familiar image to the majority of us. Perhaps it’s even triggered a few. New research suggests that 52 per cent of British people will pick the Bounty last in the Celebrations box, confirming what we always knew: The Bounty is the nation’s least-loved chocolate.
The poll, commissioned by Celebrations, also revealed that a depressing 32 per cent of us would rather throw away unwanted chocolate than eat it.
But this Christmas, the Bounty-phobics of Britain can finally sleep peacefully knowing they have a Plan B, one that doesn’t involve unnecessary food waste or unloved Bountys. Mars Wrigley have launched The Bounty Return Scheme - a new initiative that will see Brits able to return unwanted Bounty Celebrations and swap them for Maltesers Teasers this January.
To launch the campaign, Mars Wrigley have released a heart-warming and tummy-tickling parody on the Christmas advert. It follows the story of the ‘Lonely Bounty’- the unwanted chocolate bar who struggles to find love at Christmas. Set to a poignant seasonal soundtrack, Bounty finally finds his true love in fellow Christmas outsider: the Brussel Sprout.
Shop Celebrations in all sizes here:
- Celebrations 240g Carton - £2.50
- Celebrations Centerpiece Gift Box 385g - £5.99
- Celebrations Chocolate Bulk Box 2.4kg - £19.99
