Shoppers have taken to social media in desperation as a food cupboard essential (for some) is in short supply.
As people across the country scour the shelves of top supermarkets, one hashtag has come to the forefront.
Fans of 'love it or hate it' product Marmite are using the #marmiteshortage hashtag to highlight the problem.
It appears to be the latest product to join the list of panic buys but this purchase will certainly have the country divided.
The jar, which always provokes a definite taste opinion, is in short supply according to shoppers.
One twitter user reported having found the spread after a supermarket search: "My lovely husband went on a @marmite hunt for me today. Found it at the back of a shelf in supermarket number 3. #marmiteshortage"
While another wrote: "I did panic buy #marmite today. I’m really sorry not sorry. 3 glorious jars purchased. #marmiteshortage (3 jars = a months supply lol)
So what's going on?
A year ago, manufacturer Unilver suspended production when the UK went into its first national lockdown.
A Unilever spokesman said: "We've continued to see high demand for Marmite with more people making meals at home during lockdown as well as reduced supply of yeast from the breweries that supply us.
"As pubs and hospitality begin to open up once more, we expect the full range of jars to be back on supermarket shelves over the coming months."
Approved Food managing director Andy Needham said the Marmite shortage is a prime example of the knock-on effects of Covid restrictions on global food supplies.
“The limited re-opening of pubs this week is fantastic news,” he said.
“It means that not only will the hospitality sector be able to start recovering but production of by-products, such as brewer’s yeast, will receive a much-needed boost, allowing firms to ramp up production levels and get their products back on our shelves.”
“We are hopeful that once the economy starts reopening, availability of these products will follow suit and hopefully many will be produced and sourced locally once again.”
While shoppers may be struggling instore, online, we found Tesco did have 250g jars of the Yeast Extract and Asda had 250g and 500g jars showing as in stock. However, Sainsbury's only had Marmite related products available to order, including Marmite Peanut Butter and Dynamite Chilli Marmite
