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Edinburgh Live
Edinburgh Live
World
Sophie Buchan & Alexander Smail

Marks & Spencer sues Aldi over Christmas gin just months after Cuthbert row

Just months after their infamous copyright row over the Cuthbert the Caterpillar cake, Marks & Spencer is once again taking Aldi to court for allegedly 'copying' one of its products.

This time, M&S is suing the German bargain giant over one of its alcoholic items.

As reported by Glasgow Live, Marks & Spencer is said to have submitted legal documents claiming that Aldi 'copied' the idea for its light-up gin bottles.

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The supermarket, which had previously filed a lawsuit claiming Aldi had plagiarised its Colin the Caterpillar cakes, has stated that the festive bottles looks "strikingly similar" to their own.

The two products both contain a light feature, gold leaf flakes, and a seasonal forest graphic imprinted on the bottle - which M&S claims are protected features.

The £6 Aldi gin is significantly cheaper than the £20 M&S version, and the lawsuit claims that customers were misled to believe that both gins were of the same standard meaning Aldi could "ride on the coat-tails" of its reputation helped by the fact their price-point is £14 lower.

The store also noted it wants Aldi to destroy or hand over any product that may breach the injunction, as well as an investigation into potential damages.

Similar to the #FreeCuthbert social media movement driven by Aldi on Twitter, they have been tweeting again about their 'second round' with Marks.

Aldi responded to the plagiarism accusations on Twitter (Aldi)

Taking to Twitter to defend themselves, AldiUK tweeted: "@marksandspencer suing us again #FreeCuthbert #Round2."

Another tweet read: "Bad Boys 4 life #FreeCuthbert #Round2" along with several other tweets - all of which are racking up thousand of likes and retweets."

In response to the latest case, an M&S spokesperson said the firm knew the "true value and cost of innovation and the enormous time, passion, creativity, energy and attention to detail, that goes into designing, developing and bringing a product to market".

They added: "Our customers have confidence in our products because they trust our quality and sourcing standards so we will always seek to protect our reputation for freshness, quality, innovation and value - and protect our customers from obvious copies."

M&S have not replied to their tweets.

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